Wami
The story behind

Discover the story behind Wami’s origins!

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Who is Wami?

Grooming Welness
The story!

A few years ago, the team at Wami connected with renowned dog groomers from Brussels and Wallonia. During these meetings, structural issues within the sector were brought to light. It soon became clear that these challenges were not limited to one region: groomers in Flanders and the Netherlands face similar obstacles.

The problem does not lie in a lack of clients or professional expertise. The main obstacles are the high start-up costs, the administrative and financial burden, and the lack of support in day-to-day operations.This led to careful reflection, which resulted in the following slogan:

United for success in the world of dog grooming!

We’re bringing change to the world of grooming!

The real obstacles to the professional growth of grooming salons are the required investments, administrative complexity, and lack of proper support. These challenges are rarely addressed in grooming training programs. And with increasingly strict regulations, it’s becoming harder for groomers to grow their business with confidence.

Many start with limited resources, sometimes in a room of their own home. Unlike hair salons for people, grooming salons often struggle to project a truly professional image. The result? Prices don’t always reflect the quality of the work or the physical effort the job demands.

A New Model, A New Standard

To meet these challenges, Charles-Louis and Louis – supported by a group of investors, committed partners, and experienced groomers – have developed a new model. A model built on:

• Hands-on support, both on-site and behind the scenes.
• The professionalisation of the grooming industry.
• High-quality service.
• And animal well-being as a top priority.

The Wami storie goes on.....

Where do we stand today??

Na een grondige voorbereidingsfase, uitgebreide risicoanalyses en intensief overleg, zijn de eerste Wami-salons succesvol van start gegaan.

The Wami Group has made a clear choice: controlled and sustainable growth. Each project is handled individually, with care and high standards.

A salon is only integrated en opens when everything is in place:
• the interior.
• the organization.
• the image.
• and the groomer’s satisfaction

Only under these conditions can the professional fully practice their craft — with passion and peace of mind. That is why we do not aim to integrate multiple salons at once. We move forward step by step, project by project, building a strong reputation within the grooming industry.

@ WamiGrooming

Together, we are stronger. Together, we build success. We also pay special attention to existing salons that want to grow, expand their team, or take the next step — even when facing financial or practical barriers.